Welcome to the Ipswitch
WebVAR Program. We are pleased to offer your organization
the opportunity to join us in our successful -
try it and
buy it -
sales process. See the links below to get started selling
our award winning products from your web site today!
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We make it easy to launch
your own web-based sales program by giving you access to our
"private labeled" WebVAR Referral System to capture sales
leads, offer evaluation downloads and implement ecommerce on
Key features of the WebVAR
Referral System include:
- Customized WWW
give you product web pages, banner ads, and gif images
for installation on your web site.
Links from your site call our ftp servers to provide your
customers evaluation copies of our software.
- Auto Lead
We send you email with sales lead information entered
during the evaluation download registration.
your customers are ready to buy, they link from your site
to our ecommerce server for download purchase. You
receive referral fees for all completed sales.
All of the above comes
private labeled with
your company's name
so the customer sees these features as an extension of your
web site with no links to external web pages.
This WebVAR Marketing Kit provides the tools you need to
install the WebVAR Referral System on your web site. This
section describes how the system works and steps to
implement the system on you web site.
How It Works
This kit has been customized
for your organization and contains product web
buttons to be
incorporated on your web site.
These pages and graphics
come already customized with special URLs that link to pages
on the Ipswitch operated WebVAR Referral System. These
special URLs contain information unique to your organization
and must be formatted properly for you to get the full
benefits of the program. For example:
Where the number
000001882 is your organization's unique WebVAR account
number and Clones+Plus,+Inc. is your organization's name. (NOTE: Special
Characters like the plus sign (+) are needed for the URL but
will not be visible on the web pages)
Other parts of the URL
specify the different functions to be performed by the
system. In the example above, the URL points to the WS_FTP
Pro download purchase form on our server. A diagram of the
three primary functions in the system is shown below:
Referral System Functions
Customers access detail product information web pages
which allows tracking of hits and maintains linkage back
to your site..
Registration forms capture customer contact information
which is automatically emailed to your designated
Forms process transactions and deliver software to the
customer for which you are paid a referral fee.
This section provides
recommended steps to implement the WebVAR Referral System on
your web site. The following is a list of steps you may
follow during implementation.
Taking time to think through your web design and how you
intend to direct users to the try it and buy
process. Keep in mind that you want to make it easy to
download evaluation copies of the software and to capture
impulse buys via ecommerce.
have deliberately designed the web pages to be as generic
as possible to make it easier to merge them with the look
and feel of your site. You will need to tailor the
content of our product web pages to match the look and
feel and navigation tools of your site.
Installation: You may use the supplied web pages intact
or cut and past content into your pages. Be sure to keep
the specially formatted links intact so we can give you
full credit for all referrals. All pages use basic HTML
with tables and GIF images only. You do not need to know cgi
programming to implement this
You will receive automatic emails for all customers who
download evaluation copies of the software or make a
purchase through ecommerce. You must maintain a valid
email address and assign responsibility for follow-up on
leads to gain full benefits from the program.
- Fax Order
Included in the kit is a pre-formatted web page
(order.html) to facilitate ordering by
customer who have concerns about sending confidential
information over the Internet. In order to use this form
you must order hard good products from TechData (US),
Kubota (Japan), or Ipswitch (Other International). Visit
Support Site (see
below) for information on ordering and the latest
distribution updates. IMPORTANT
you do not want to use this form please remove all links
to it from the WebVAR Product Pages in your
First, review and modify
the forms to include your company information (fax
number, 800 order line, name and address, and email
addresses) and product selection, by default all products
are listed, but you only have to sell the products
want to sell. Next, add any tax items specific to your
business or location. Finally, modify the shipping cost
table to reflect your chosen shipping options and
Customers can print the
form, complete the required information and fax or mail
it to your order processing department.
Even the best designed web site will fail if it does not
attract customer traffic. We highly recommend registering
your web pages on the top search sites listed
Remember, it takes time
for some search engines to add your site to their index;
be patient, but persistent. When you have new pages,
don't wait for the sites to notice - submit them
immediately. Do searches for keywords that apply to your
site. Are you at the top of the list? If not, check out
the sites that are at the top and see what they're doing
that you're not.
In addition to the WebVAR
Referral System, your program membership gives you these
- WebVAR Support
to our private WebVAR support site for information on
products, downloadable sales materials, marketing events
and ongoing WebVAR updates. Just point your browser to
http://www.Ipswitch.com/webvar and enter User id:
webvar and Password: sales.
Distribution: We are committed to making it easy for
WebVARs to purchase our products through their preferred
distribution channels like Tech Data Corporation in the
U.S. and Kubota Corporation in Japan. Visit the
Support Site (see
above) for information on ordering and the latest
Access to comprehensive technical support from initial
qualifying to after-sale support to ensure the highest
quality of product support for your customers. For
pre-sales support email: evalhelp@Ipswitch.com. For after-sales support email:
support@Ipswitch.com or call (781) 676-5700.
- Not For Resale
Opportunity to purchase a full production set of our
award winning software at a greatly reduced,
not-for-resale, price of $495 - a savings of over $1,600.
To order your not-for-resale kit call Ipswitch at (781)
a part of our distribution agreement with TechData
Corporation, training on Ipswitch products will be
available at various Tech Data training centers
It is expected that each
organizations implementation will be tailored to their
specific situation and opportunities. We look forward to
your creative solutions as we work in partnership together.
If you have any questions regarding the WebVAR Program or
Referral System send email to: webvar@Ipswitch.com or call (781) 676-5700.